Eastern European Cinema analysed in Sight & Sound magazine

Friday, June 28, 2013

Bogdan Dumitrache in Child's Pose

Excerpt from Eastern Europe's Uprooted by Verena von Stackelberg, a Sight & Sound magazine web exclusive:

<<... in the last 12 months a small miracle has happened at the Romanian box office. Tudor Giurgiu’s Of Snails & Men and Cristian Mungiu’s Beyond the Hills have reached previously unknown box office highs for such works. Their achievement was followed by the even greater success of Călin Peter Netzer’s Berlinale winner Child’s Pose (Pozitia Copilului), which reached almost 100,000 admissions in a country that doesn’t generally operate cinemas at all, let alone the arthouse variety. (According to [producer Ada] Solomon, “we face the quasi-monopoly of one multiplex operator which has over 55 per cent of the market share.”) She sees Child’s Pose as an exception in reaching so many multiplexes. Her team created a genuine awareness of the film through a carefully structured marketing campaign with media support. “That the Golden Bear award was featured on TV as breaking news was a driving factor for its success.”>> 

Read the full article on Sight & Sound online.