Eastern European Cinema analysed in Sight & Sound magazine

Friday, June 28, 2013

Bogdan Dumitrache in Child's Pose

Excerpt from Eastern Europe's Uprooted by Verena von Stackelberg, a Sight & Sound magazine web exclusive:

<<... in the last 12 months a small miracle has happened at the Romanian box office. Tudor Giurgiu’s Of Snails & Men and Cristian Mungiu’s Beyond the Hills have reached previously unknown box office highs for such works. Their achievement was followed by the even greater success of C─âlin Peter Netzer’s Berlinale winner Child’s Pose (Pozitia Copilului), which reached almost 100,000 admissions in a country that doesn’t generally operate cinemas at all, let alone the arthouse variety. (According to [producer Ada] Solomon, “we face the quasi-monopoly of one multiplex operator which has over 55 per cent of the market share.”) She sees Child’s Pose as an exception in reaching so many multiplexes. Her team created a genuine awareness of the film through a carefully structured marketing campaign with media support. “That the Golden Bear award was featured on TV as breaking news was a driving factor for its success.”>> 

Read the full article on Sight & Sound online.